The four categories of art are:
- Print (example: bumper sticker, poster, storyboard, magazine ad),
- Video (example: TV commercial, music video),
- Internet/interactive (example: webpage, web banner, short PowerPoint presentation)
- Audio (example: radio PSA, rap song, recording of poetry)
Teachers: If a student from your class wins, you too will receive a Gift Certificate!
This is a chance for students to "be the advertiser." Speak out. Now you can compete with big marketers by designing messages that either
encourages your peers to make healthy decisions by promoting a healthy
concept (i.e. using seatbelts, not smoking) or create an anti-ad that
makes fun of unhealthy marketing!
The purpose of this competition is to creatively challenge students to “be the advertiser”. The term “media literacy” means to have the ability to understand how advertisers sell products and concepts to our society. Many of the media campaigns promote unhealthy lifestyles (examples; alcohol, tobacco use, promiscuity) and physical beauty at the cost of one’s health (examples; botox, breast enlargements, fast foods and weight loss products). These campaigns persuade us to believe that it is more beneficial to use their product than to be healthy. Other media campaigns convince us to spend money on things that have no value (examples are; bottled water; plug in room deodorizers, chia pets).
Media literacy is the ability to critically consume and create media and is an essential skill in today’s world. Now you can compete with big marketers by designing messages that either encourages your peers to make healthy decisions by promoting a healthy concept (i.e. using seatbelts, not smoking) or create an anti-ad that analyzes unhealthy marketing! Create your own media message and win great prizes. All entrants will receive recognition at the awards ceremony.
Previous Winners:
