Reality Media Awards
“Through Our Eyes”
Alaska Injury Prevention Center is proud to announce the Fifth Annual Reality Media Awards “Through Our Eyes” contest – an opportunity for students to demonstrate their creativity by producing a persuasive work of art. The focus of the artwork is to convey a powerful peer-to-peer message about making healthy choices.
The four categories of art are;
- Print (example: bumper sticker, poster, storyboard, magazine ad),
- Video (example: TV commercial, music video),
- Internet/interactive (example: webpage, web banner, short PowerPoint presentation)
- Audio (rap, radio psa, poem)
Teachers: If a student from your class wins, you will win prizes also!!!
Rules & Guidelines
How to Enter
Fill out the Reality Media Awards “Through Our Eyes” competition application. These can be found at www.ourreality.org. Review the category list to decide where your artwork should compete. Make sure you credit the members of your creative team, so that they will be recognized properly in press releases and winner publications. Submission of entries acknowledges the right of the Reality Media Awards partners to use them for publication, exhibition and marketing of the Reality Media Awards “Through Our Eyes” program. Be sure to include signed media releases for everyone who participated in producing your piece. These can be found at www.ourreality.org.
Deadline
Deliver your entries by 4pm April 18, 2008 to Alaska Injury Prevention Center, 3701 E. Tudor, Suite 105, Anchorage, AK 99507. (907) 929-3939
Your entry may be mailed in or hand-delivered, but must be in by the deadline. There will be no exceptions. All entries must follow guidelines outlined in this guide. There is no entry fee for this competition.
Age groups for 2008:
1. 6th -8th grades
2. 9th-12th grades
Non-English Language Submissions
Entries that are created in a language other than English should include a translation in English. Translations should be attached to the entry form. Video entries created in a language other than English should include a translation of any spoken language in the form of English subtitles or spoken English voice-over. A written translation is not preferred, but will be accepted. Audio entries created in a language other than English should include a translation of any spoken language. Translations should be attached to the entry form.
Important Date
Entry Deadline- April 18, 2008.
Judging Procedures
Judging will be conducted in accordance with the guidelines outlined in this document by The Reality Media Awards judges. Decisions of judges including eligibility, qualifications and appropriate category placement are final.
Scoring Rubric
1. Clear - Clarity of the message communicated in the entry.
2. Attention Grabbing - How effectively the entry will attract the target audience’s attention.
3. Peer Persuasion- How effectively the entry will influence beliefs, attitudes and behaviors of the target audience.
4. Technical Merit - Appropriate use of transitions, titling, background music, special effects, quality of images, etc (where appropriate).
5. Accuracy - Precision and accuracy of information in message.
Rules
1. By entering the competition, the entrant warrants that an entry is an original work created by the entrant and that the use or reproduction of the entry by the sponsors will not infringe the copyright or any other intellectual property of any third party.
2. CD entries must be submitted on cross-platform CD-ROM and in QuickTime format. One media selection per CD.
3. You may enter in as many different media categories, as you like; however, each ad can only be submitted once.
4. Video entries must be two minutes or under in length.
5. The Reality Media Awards partners may disqualify any entry deemed inappropriate within their sole discretion. (Shoot for a "G" rating!). Entries must comply with the Commercial Television Code of Practice guidelines for program material receiving a General (G) rating. The G rating permits mild visual depictions of and restrained verbal reference to illegal drug use, if justified by the story line or program context. But the program must not promote or encourage illegal drug use. An entry that does not comply with these guidelines will be deemed ineligible for judging.
6. Media submissions must be received no later than 4pm April 18, 2008, at AIPC.
7. Release forms for everyone in your media selection must be submitted with the ad entry and listed on your media entry form. Release forms must be submitted for anyone in your entry, including voices, actors, and photographs.
8. Any copyrighted work; music, logos, video clips and images must have the appropriate written permission attached.
9. By submitting an entry, the contestant(s) give The Reality Media Awards partners the right to publish the ad in part or in whole in any medium.
10. Copyright of the entry will remain with the entrant.
11. Web Site entries must be submitted on CD with one screen print, along with the URL if applicable.
12. Follow format guidelines listed below:
Print Category ideas include (but are not limited to) a magazine or newspaper advertisement, a poster, a brochure, photography, CD cover, a painting, etc. Mount all single entries on black foam core or matt board. If you need more than one board for your entry, securely hinge/fasten the boards together. Affix the entry form to the back of the mounting board the in upper right hand corner.- Video Category ideas include (but are not limited to) commercials, music videos, etc. Movies must be submitted on cross-platform CD-ROM and in QuickTime format or on a DVD. One movie per CD or DVD
- Internet / Interactive Media Category ideas include (but are not limited to) pop ups, web page, web banner and PowerPoint presentation. For World Wide Web and all online entries, submit the URL if applicable. In addition, it is required that you submit a printed, 8.5” x 11” color screenshot of the homepage, pop-up, banner, etc. and a CD (Mac OS or PC compatible) of the site/entry. The screenshot is for reference and gallery presentation only. The CD is to be used only in emergency situations when Internet access or unexpected hosting situations make viewing the actual site online impossible. Judging will be done online, using the URL whenever possible.
- Audio: Audio entries should be submitted on a cd, and readable
by windows media player or quicktime. Ideas include a rap song, radio
psa, radio story, etc.
Helpful Hints and Media Literacy Trainings
Media Literacy and technology training sessions are available.
Csll Marcia at 929-3939, The Alaska Injury Prevention Center
Possible Topics
§ Seat Belt Usage
§ Underage Drinking
§ Alcohol and other Drugs
§ Health Issues relating to DWI/DUI
§ Graduated Licensing
§ Tobacco Use Prevention
§ Nutrition
§ Physical Activity
§ Violence Prevention
§ Relationships & Sexuality
§ Body Image
§ Diversity
§ Environmental Issues
§ Bike Helmets
An Example
Your Goal:
As a teen you know what impacts teens better than most adults. So put that knowledge to use and design an ad that will appeal to your peers. Start simple; what message do you really want to get across for example: “drinking isn’t cool” or “wear a seatbelt.”
Your Concept:
Once you figure out your message, spice it up, and build on the idea. For example, “Wear a seatbelt: road rash is ugly.”
Use Persuasive Techniques
You may have learned about media literacy in school. You can also get tons of advice from the web. Basically, media literacy teaches persuasive techniques that are used in ad campaigns. Use them for your entry.
Please Avoid:
Avoid typos, adult ratings (PG rating or entry can be disqualified).
Resources
New Mexico Media Literacy Project NMMLP@NMMLP.ORG
Media Education Foundation WWW.MEDIAED.ORG
National Institute on Media and the Family WWW.MEDIAFAMILY.ORG