As I finish working on media lessons and posting and sharing about the importance of learning Media Literacy, I came across a Ted Talks about sound. So I will share it here, and link it as well in the lesson on Media and Emotions.
The Big Ad Gig Enter Now if You've Got What it Takes If only there was an American Idol for bright, young advertising creatives looking for The Big Ad Gig they deserve. Turns out just such a competition is taking place during this year’s Advertising Week. Check out www.thebigadgig.com for more details, but do it now - deadline for submission is September 7, 2009.
As I begin a new year of Media Literacy I think more and more about Media in the social networking arenas. Those of us who use Facebook see the prevalence of social marketing. If you have not seen it yet, checkout the ads on the side bar. You can choose the best type of ad to fit your needs! I sure hated those Zombie ads, so after clicking the thumbs down several times, I was finally rid of them and back to some ads I could mostly ignore!
We have now officially compelted the first dry run of the elementary unit teaching about media literacy and underage drinking in project-based learning format. This unit was spurred by several requests from teachers to have a unit available from elementary students. Based on some general internet research (see sources below) it appears that we need to move our efforts of educating elemntary kids about underage drinking and media literacy.
As we progess in our teachings and learnings about creating media, one of the important things for us to remember is the call to acton aspect of the media. Most pieces of media includes a call to action, but really well created social marketing media always ends on a call to action. Check out this example from AdCouncil:
